Skip to main content

Groupon Products

Groupon offers a number of products. Here is the description of their products from the S-1 they filed with SEC.


1) Featured Daily Deals
   We distribute a featured daily deal by email on behalf of local merchants to subscribers using our targeting technology, which distributes deals to subscribers based on their location and personal preferences. We also have offered daily deals from more than 40 national merchants, including Bath & Body Works, The Body Shop, Hyatt Regency, InterContinental Hotels, Lions Gate, Redbox, Shutterfly and Zipcar across subsets of the North American market. We initially offered one daily deal to all subscribers in a given market but now offer several daily deals in most established markets. We launched this product in October 2008 and it is offered in all of our North American and international markets.

2) Deals Nearby
    Daily deals that do not appear as a featured daily deal appear as Deals Nearby. Each Deal Nearby currently is summarized in fewer than 20 words next to the featured daily deal. Deals Nearby often extend beyond the subscriber's closest market or buying preferences. Deals Nearby can also be targeted to certain subscribers, where access to the deal can only be obtained through an emailed hyperlink. Upon clicking the hyperlink, a subscriber is directed to a full description of the deal that is presented in the same format as the subscriber's featured daily deal. We launched this product in January 2009 and it is offered in substantially all of our North American and international markets.


3) National Deals
  National merchants also have used our marketplace as an alternative to traditional marketing and brand advertising. Although our primary focus continues to be on local deals, we use national deals from time to time to build our brand awareness, acquire new customers and generate additional revenue. As an example, on August 19, 2010, we emailed and posted a Groupon daily deal offering $50 of apparel at Gap for $25 to 9.2 million subscribers across 85 markets in North America. We sold approximately 433,000 Groupons in 24 hours, generating over $10.8 million in gross billings. Of the consumers who purchased Groupons, approximately 200,000 were new subscribers. The Gap deal was our first deal from a national brand that we distributed across our North American markets. Since the Gap deal, we have featured deals from Barnes & Noble, FTD and Nordstrom across our North American markets.



Inaugural Groupon Toronto Deal: 60% Off at Local 4


4) Groupon NOW

   Groupon NOW is a deal initiated by a merchant on demand and offered instantly to subscribers through mobile devices and our website. Groupon NOW deals target subscribers within close proximity of the merchant and the purchased Groupons typically expire within a few hours of the deal launch. Merchants launch Groupon NOW deals from our platform and can use this product to attract customers when they have excess capacity. We launched Groupon NOW in the second quarter of 2011 in 25 North American markets.


5) Deal Channels
    Deal Channels aggregate daily deals from the same category and are accessible through our website and through email alerts that subscribers sign up to receive. We currently offer Deal Channels in home and garden and event tickets and travel. Merchants can register their deals to be included in a Deal Channel. Subscribers can use Deal Channels to focus on deals that are of interest to them. We launched Deal Channels in February 2011 in selected North American markets.

6) Self-Service Deals
    Self-Service Deals allows our merchants to use a self-service platform to create and launch deals at their discretion. The use of the platform is free and allows merchants to establish a permanent e-commerce presence on Groupon that can be visited and followed by subscribers. We receive a portion of the purchase price from deals sold through Self-Service Deals based on the extent to which we marketed the deal. We launched Self-Service Deals in December 2010 in selected North American markets.




Comments

Popular posts from this blog

A Few Examples of Ansoff Matrix

Here I give four examples of the commonly taught penetration, product development, market development, and diversification strategies.

Penetration:
When marketers try to sell the existing product to the existing customers, they engage in penetration strategy. It can be achieved in multiple ways. For example, by changing pricing, by adding minor features (new and improved!), changing the packaging (shampoo sachets), or highlighting alternative uses. In this commercial, we get to how Cadbury India is pushing for chocolates to be used as small gifts instead of more traditional sweets used during Diwali festival.


Product Development:
McDonald's introduced salads in their outlets in order to retain its existing customers, many of whom were becoming more health conscious.Salads are exactly opposite of what McDonald's is known for! However, regulatory pressures, changing consumer behavior, and negative media coverage forced them to introduce more healthy choices on the menu.


Market De…

Making a Systematic Business Case for Marketing Analytics

Business analytics is a hugely popular area these days. I started working in this field in 2005 back in India at MeritTrac. Even that time in Bangalore every other person I used to meet was working in the analytics business. India has many business analytics outsourcing firms and is expected to lead the global analytics services business by 2015 with 70% market share [PDF].

Due to the "big data," (huge amounts of data that are piling up at unprecedented speeds) and issues related to law, privacy, and trade secrets, large corporations prefer to set up in-house analytics divisions. They can be at the enterprise level or at the SBU levels. In either case, the cost of implementation can run in millions. The two main direct costs relate to the IT systems (hardware as well as software) and the human resources. Vendors such as IBM, SAS, and Oracle are major players in the analytics IT systems market and their systems are costly due to the scale of the client companies' operati…

Inforgraphic on Big Data

IBM has been very active in business analytics lately. One of their largest acquisitions in analytics field is that of SPSS. In their global CMO survey, IBM found that many CMOs think big data analytics is a key challenge facing their functions.

The following two infographics provide a few interesting numbers about big data. The most striking statistic is the enormous growth rate in the databases - 60% per year! With this super growth, Healthcare sector is expected to see average database size of 665 TB per hospital by 2015! This is equivalent to putting 133,000 movies (5 GB each) on each hospital's data center.