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Showing posts from March, 2014

Segmentation with MEXL Part III

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Segmentation with MEXL Part II

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Segmentation with MEXL Part I

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About Me

Ashwin Malshe: I am assistant professor of marketing at ESSEC Business School at their Singapore campus. I have a PhD in marketing from School of Management, SUNY - Binghamton.

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ansoff matrix
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